Search123 offers a variety of products for integrating search into your website, network or desktop application. From a simple search box to a highly customized search solution, our goal is to help you provide your users with a relevant search experience that drives revenue to business. Our Partner Implementation Team is available to support partners as they set up and optimize the product they choose. Basic Search Implementations Basic Search Implementations are Ideal for partners that wish to add comprehensive search functionality to a site using standardized HTML “kits” with hosted search result pages, which can optionally be branded. Search results will include both paid and non-paid (algorithmic) listings insuring an optimal search experience for the user. Minimal coding skills are required.

Search Display Advertising
Search123 offers a wide range of Search Display Advertising options for standard IAB ad placements as well as custom units and embedded text links that integrate directly into site content. Our Partner Implementation Team will assess your site or application and recommend the optimal creative approach and targeting methodology for each partner. Ads can be contextually targeted based on site content, manually targeted using our “1-Click” technology, or in some instances, behaviorally targeted by user profile. Inventory can be tailored to any niche market, category or demographic audience.

XML Data Feed
The XML Data Feed is ideal for skilled developers who wish to utilize multiple result feeds or simply prefer XML to customize result or landing page presentation. Using an XML stream also enables a site to manipulate the size, position, and content parameters of our search listings.

Toolbars & Desktop Applications
Search123 offers larger partners the ability to launch a branded toolbar with functionality like a pop-up blocker, a customizable RSS ticker, local search via White/Yellow pages, weather, horoscopes, maps, stock quotes, and site customized content.

For established toolbars and applications, Search123 offers value added solutions that can enhance revenue generation or user adoption and retention.

• 404 Error Search - Enhances user experience by intelligently dissecting mis-typed URLs, “page not found” errors and address bar queries and redirecting users to relevant search results.
• Anti-Phishing – A brand-able desktop application that protects users from identity theft originating from fake e-mails purporting to be legitimate companies. Drives downloads and user retention.

Private Label System
Search123's branded Private Label System allows a partner to manage a fully customized, branded pay-per-click search engine administered and powered by Search123. A Private Label System implementation is one of the most cost-effective ways a large network or high-traffic web site can generate revenue from paid search while maintaining control over listing distribution, direct advertiser relationships and site implementation. The Private Label System is ideal for high quality publishers interested in monetizing paid search while building value in an internally owned search property or brand. Private Label partnerships offer 4 succinct revenue models:

• Listing syndication
• Direct advertiser revenue (your partners)
• Downstream affiliate traffic via syndication
• Toolbar and Desktop Application distribution